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The SKBs

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Privacy Policy

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Ready To Go

From the recording The Next Stop

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Ready To Go
by The SKBs

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Privacy Policy

Effective Date: August 2025

This Privacy Policy explains how The SKBs (“we,” “our,” “us”) collect, use, and protect information about visitors to our website www.theskb.com and related promotional campaigns.

1. Information We Collect

We only collect limited information necessary to provide music-related content and measure engagement:

Website analytics (e.g. page visits, clicks, referral sources).

Advertising pixels (e.g. Meta Pixel, Google Ads) to track interactions with our ads.

Voluntary submissions: If you choose to sign up for our mailing list or contact us directly, we may store your name and email address.

We do not knowingly collect sensitive personal information.

2. How We Use Information

We use this information to:

Measure the performance of our website and advertising campaigns.

Improve the content and music services we provide.

Communicate with fans who subscribe or reach out.

We never sell or rent your personal data.

3. Third-Party Services

We may use third-party services such as:

Spotify, Apple Music, YouTube Music — when you click links to stream our songs.

Show.co, Hypeddit, and other smart link providers — to create fan experiences (e.g. “Follow + Save” campaigns).

Meta (Facebook/Instagram) and Google Ads — to deliver targeted advertising.

These third parties may collect data according to their own privacy policies.

4. Cookies & Pixels

Our website and promotional links may use cookies and tracking pixels to understand visitor behaviour and optimise our campaigns. You can disable cookies in your browser settings, but some features may not function correctly.

5. Your Rights

Depending on your location, you may have the right to:

Request access to the personal data we hold about you.

Request corrections or deletion of your personal data.

Opt-out of marketing communications at any time.

To exercise your rights, please contact us at: allan@sigur.uk.

6. Data Retention

We only keep personal information for as long as necessary to fulfil the purposes described above, or as required by law.

7. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact:
The SKBs
Email: allan@sigur.uk

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